Our insights for better decisions

Articles, news and practical lessons on web development, technology and digital transformation.

When should you choose custom business software?

Seven practical signals for comparing an off-the-shelf product with software designed around your business processes.

Compare templates, configured content management systems and custom development through content, journeys, integrations and operating constraints.

An interview with Erik Bergström on the path, the mission and the values that have shaped Play Digital since 2017.

A practical question?

We can apply these lessons to your context and business goals.