Capture qualified leads at the precise moment they are searching for your services
Maximise the ROI of your Google Ads campaigns. A combination of rigorous campaign management and landing pages built for conversion.
From click to business outcome
The “Growth Engineering” approach applied to Google Ads
A quote request, call and sale do not carry the same value. Scoping defines markets, offers, qualification criteria and commercial stages before a bidding strategy is chosen.
Running Google Ads is not just about picking keywords in an interface. It is an engineering task that connects the user’s search psychology to the technical speed of the landing page (Landing Page).
The 4 pillars of a profitable Google Ads campaign
Purchase-intent targeting (Exact & Phrase Match)
Strict exclusion of irrelevant search terms (“free”, “definition”, “course”) and focus solely on transactional keywords (e.g. “business application development Lausanne price”, “code refactoring company Switzerland”).
Development of ultra-fast landing pages
We design landing pages dedicated to each campaign. Load times under 0.8 seconds, benefit-focused copy, and contact forms simplified to 3 fields.
Dynamic ad copywriting & extensions
Use of price, callout and location extensions to occupy as much visual space as possible on Google’s first page.
Smart Bidding strategies
Use of tCPA (Target Cost per Acquisition) or tROAS (Target Return on Ad Spend) bidding algorithms once the testing phase has been validated.
Why engineering makes the difference
Because we know how to optimise the code of your pages, we achieve a high Quality Score with Google. The result: you pay less per click than your competitors for the same position.
Bringing together technology and performance acquisition
Surgical targeting of purchase intent
We structure your campaigns so you only appear on searches with high commercial value.
Ultra-fast landing pages built to convert
We develop clean landing pages that load in under a second and are optimised to generate enquiries.
Precise tracking of cost per lead (CPA)
We measure precisely what each call or quote request costs you, in order to optimise your returns.
Our Google Ads methodology
In-depth keyword research and competitor analysis
Creation or technical optimisation of the landing page
Campaign launch and conversion tracking setup
Weekly optimisation of bids and keywords
Expected results
- Significant reduction in cost per qualified lead.
- Increase in click-to-lead conversion rate.
- Full visibility on the revenue generated by your campaigns.
They trust us
“I recommend Play Digital because of their ability to understand the needs of the market in which clients operate and incorporate this dimension into their solutions. The support goes beyond purely technical thinking; it includes strategic considerations and elements of marketing and communication. Play Digital has allowed us to develop a custom solution in a complex market due to numerous regulations. The flexibility of the chosen solution allows us to constantly adapt to changing demands and market constraints.”
Frequently asked questions
01What minimum media budget should we plan to get started on Google Ads?
To obtain reliable statistical data and generate first leads in B2B/SME in Switzerland, we recommend a minimum media budget of CHF 1,000 to 1,500 per month paid directly to Google, excluding management fees.
02Why do you create a new landing page instead of sending traffic to our website?
A generic website has a very low conversion rate (1 to 2%). An ultra-fast landing page dedicated to a single search intent often converts 5 to 10% of visitors into qualified leads.
03How long before I see the first calls or quote requests?
From the very first week the campaigns go live. Unlike SEO, which takes months, Google Ads positions your company immediately in front of active buyers.
04How do you ensure we don't pay for clicks from mere browsers?
We apply a strict list of “negative keywords” (e.g. “free”, “jobs”, “internship”, “course”) and target only high purchase-intent phrases using exact match.
05How do we know whether the campaigns are genuinely profitable?
We set up precise tracking. Every month, you know exactly how much you have invested, how many quote requests were generated and the exact cost per qualified lead (CPA).
Start with your numbers
Frame a campaign around a genuinely useful conversion
Share your offers, regions, budgets, CRM data and qualification criteria so we can build a measurable scenario.
Get in touch