Custom e-commerce architectures built for conversion and B2B complexity.
Go beyond the limits of classic online shops. B2B purchasing portals, dynamic pricing rules and real-time stock synchronisation.
The problem: when your e-commerce site holds back your growth
An exasperatingly slow shop that drives your buyers away.
Every extra second of loading time on mobile cuts your conversion rate by 20%.
The inability to handle B2B specifics.
Custom price lists, orders on account, hierarchical approval: standard e-commerce CMS platforms collapse in front of your business requirements.
Stock errors that cost you dearly in customer support.
Selling a product that is no longer in stock because of poor synchronisation ruins your clients’ trust.
In detail: what a custom (headless) e-commerce platform is
A custom e-commerce platform differs from classic CMS solutions (such as standard WooCommerce or Shopify) by separating the customer-facing part (the “front end”) from the data management engine (the “back end”). This is called the headless e-commerce architecture.
The essential features for complex B2B and B2C sales
Custom price lists and catalogues
As soon as a B2B client logs in, the application automatically applies their negotiated pricing, volume discounts and the products they are allowed to purchase.
Multi-step order flows & Automated quotes
Turn a basket into a quote request in one click, or set up hierarchical approval flows (a buyer prepares the basket, their manager approves the order).
Instant search engine (Algolia / Meilisearch)
Your clients find a product among tens of thousands of references by typing just two letters, with dynamic faceted filters.
Secure payments & Credit terms
Integration of Stripe, Datatrans and Twint, as well as 30-day invoice payment management with credit limit controls.
Real-time synchronisation with your ERP
The e-commerce site does not hold the source of truth for stock: it is connected through webhooks and APIs to your management software (ERP/stock). When an item is sold in-store or by email, the quantity available on the website is adjusted to the millisecond.
React
Angular
VueJS
TypeScript
NodeJS
Laravel
Symfony
CakePHP
MySQL
Figma
Adobe
Sketch
GitLab
WordPress
Python
Our answer: an ultra-high-performance, connected sales engine
Instant page rendering (headless architecture)
We separate your site’s storefront from its engine to deliver smooth browsing without any slowdown.
Native handling of complex B2B processes
Credit limits, recurring orders, per-client price lists and online quotes convertible into orders.
Full synchronisation with your stock and accounting
Every order automatically updates your ERP and generates the shipping documents without human intervention.
Les étapes d'un projet e-commerce réussi
What you observe after launch
Taux de conversion augmenté grâce à un tunnel d'achat optimisé.
Automatisation complète du traitement des commandes.
Capacité à encaisser des pics de trafic sans aucun crash.
They trust us
”Je recommande Play Digital en raison de leur capacité à comprendre les besoins du marché dans lequel évoluent les clients et d'intégrer cette dimension dans leurs solutions apportées. L'accompagnement va au-delà d'une réflexion purement technique, il inclut des réflexions stratégiques et des éléments de marketing et de communication. Play Digital nous a permis de développer une solution sur mesure dans un marché complexe en raison de nombreuses régulations. La flexibilité de la solution choisie permet de l'adapter constamment à l'évolution des demandes et aux contraintes du marché.
Laurent VianinDirecteur - Direct Care SA
Frequently asked questions
It is important to take the time to think through these questions before starting your project, so that we can steer our team’s choices and deliver a solution that properly matches your goals and needs.
What are my company's specific requirements for this business application?
To address your specific needs, we will carry out a detailed analysis of your company and your business processes to understand exactly what you need from this application.
How can this application integrate with other existing systems in my company?
We can integrate the application with other existing systems in your company, such as your CRM or ERP, for a smooth user experience and greater efficiency.
What is the estimated cost of building and maintaining this application?
The estimated cost of building and maintaining the application will depend on the complexity of the features and your company’s specific needs. We can provide you with a quote after our first discovery meeting and the initial analysis of your business and processes.
How long does it take to implement this application?
The timeline for implementing the application will depend on several factors such as the complexity of the required features, the availability of the necessary resources, development time and any testing and deployment phases. We will strive to meet your deadlines while guaranteeing the quality of the application. We will start with a detailed analysis of your needs to establish a project plan and define delivery timelines. We will keep you informed throughout the development process so you can follow the project’s progress. Please note that timelines may change depending on evolving requirements or unforeseen technical issues. However, we will work closely with you to manage these changes effectively and keep delivery as close as possible to the agreed schedule.
