Custom e-commerce architectures built for conversion and B2B complexity
Go beyond the limits of standard online shops. B2B purchasing portals, dynamic pricing rules and real-time stock synchronisation.
Beyond the basket
When your e-commerce site holds back your growth
Negotiated prices, purchasing rights, quote requests, multi-level approvals, credit and real availability require a platform connected to your systems, not a fragile stack of plugins.
An exasperatingly slow shop that drives your buyers away
Every extra second of loading time on mobile cuts your conversion rate by 20%.
The inability to handle B2B specifics
Personalised price lists, account orders, multi-level approval: standard e-commerce CMS platforms collapse under your business requirements.
Stock errors that cost a fortune in client support
Selling a product that is no longer in stock because of poor synchronisation destroys your clients’ trust.
What a custom e-commerce platform is
Custom e-commerce differs from standard CMS platforms (such as WooCommerce or standard Shopify) by separating the part the client sees (the “front-end”) from the data management engine (the “back-end”). This is known as Headless e-commerce architecture.
The essential features for complex B2B and B2C selling
Price lists and personalised catalogues
As soon as the B2B client logs in, the application automatically applies their negotiated pricing, their volume discounts and the products they are authorised to buy.
Multi-step checkout flows & automated quotes
Turning a basket into a quote request in one click, or a multi-level approval process (a buyer prepares the basket, their director approves the order).
Instant search engine (Algolia / Meilisearch)
Your customers find a product among tens of thousands of references by typing just 2 letters, with dynamic faceted filters.
Secure payments & credit terms
Integration of Stripe, Datatrans and Twint, plus management of 30-day invoice payments with credit limit controls.
Real-time sync with your ERP
The e-commerce site does not hold the single source of truth for stock: it is connected via webhooks and APIs to your management software (ERP/stock). When an item is sold in store or by e-mail, the quantity available on the website is adjusted to the millisecond.
A high-performance, fully connected sales engine
Instant display speed (headless architecture)
We separate your site’s storefront from its engine to deliver smooth browsing without any slowdown.
Native handling of complex B2B processes
Credit limits, recurring orders, per-customer price lists and online quotes convertible into orders.
Full synchronisation with your stock and accounting
Every order automatically updates your ERP and generates shipping documents with no human intervention.
The steps of a successful e-commerce project
Mapping of sales flows and business rules
- Discovery workshop
- Definition of sales flows and business rules
Checkout funnel design focused on conversion
- UI / UX design
- Prototyping
Connection to payment gateways and ERP
- Development
- User testing
- Improvement
- Quality assurance
Load testing and secure go-live
What you see after launch
- Increased conversion rate thanks to an optimised checkout funnel.
- Full automation of order processing.
- Ability to absorb traffic peaks without any crash.
They trust us
“I recommend Play Digital because of their ability to understand the needs of the market in which clients operate and incorporate this dimension into their solutions. The support goes beyond purely technical thinking; it includes strategic considerations and elements of marketing and communication. Play Digital has allowed us to develop a custom solution in a complex market due to numerous regulations. The flexibility of the chosen solution allows us to constantly adapt to changing demands and market constraints.”
Frequently asked questions
01Why build a custom e-commerce platform rather than simply using Shopify or WooCommerce?
If you have complex B2B sales rules (prices negotiated per client, credit limits, quote-based orders) or tens of thousands of items, standard CMS platforms become slow and rigid. Custom development gives you instant display speeds and adapts 100% to your operations.
02How will our B2B clients find their specific pricing tiers?
As soon as your client logs into their business account, the platform automatically applies their commercial terms, their volume discounts and their authorised payment method (30-day invoice, bank transfer, etc.).
03Will the site be able to handle a traffic spike during a promotion or a TV appearance?
Yes. Thanks to our “Headless” architecture, which separates the storefront from the management engine, the site can handle thousands of simultaneous connections without any slowdown.
04Is the e-commerce stock synchronised with our shop/warehouse?
Exactly. Every sale recorded on the site or in store updates the central stock in real time via API, eliminating the risk of selling an unavailable product.
05Which Swiss and international payment methods can you integrate?
We integrate all modern gateways: Twint, credit cards (via Worldline, Wallee or Stripe), Apple Pay, Google Pay, as well as invoice payment solutions with automatic credit checks.
Let us scope your commercial rules
Turn B2B complexity into a clear buying journey
Tell us about your catalogues, customers, ERP and the exceptions that make a standard shop insufficient.
Get in touch