Replace the chaos of Excel files with software designed specifically for your business
Centralise your operations. A single tool that adapts to your existing processes, not the other way round. Take back control of your data.
When tools reach their limit
The “patched-together” business running out of steam under its own complexity
Duplicate entry, fragile macros, incomplete histories and oversized subscriptions indicate that a critical process needs a more dependable, transferable foundation.
Dozens of interconnected, unstable Excel files
One misplaced copy-paste, one macro that crashes, and it takes hours of searching to fix the errors.
Your company’s memory stored in the heads of 2 people
If a key employee falls ill or leaves the company, nobody knows how to find the project history.
Off-the-shelf software that is too expensive and full of useless buttons
You pay exorbitant monthly subscriptions for bloated systems of which you use only 10% of the features.
How is custom business software structured?
Custom business software (a custom ERP or CRM) is an internal web platform that models exactly your company’s day-to-day operations. Instead of forcing you to change your organisation to fit rigid software, the software is built to match your business rules.
The modular sub-systems of a custom ERP/CRM
Customer relationship management (Custom CRM)
Lead tracking, interaction history, automatic follow-ups and visual sales pipelines (Kanban view).
Project, site & scheduling management
Task assignment to team members, time tracking, equipment management and a view as a Gantt chart or interactive calendar.
Invoicing, quotes & financial tracking
Automatic generation of quotes and QR invoices in PDF, automated payment reminders and real-time gross margin calculation per project.
Granular access rights management
Each user (management, project managers, field workers, accounting) only sees and can only edit the screens required for their role.
Using AI to accelerate development
Thanks to AI-assisted code and architecture generation tools, we never start from scratch when creating data grids or forms. We focus 100% on what creates your value: your complex business rules and the user experience.
Your custom software: clean and scalable
Designed 100% around the way you really work
No need to twist your processes to fit into predefined boxes: the software is coded to reproduce and optimise your habits.
A single, centralised source of truth
All your staff work on the same database, updated in real time.
Full ownership of your code
No per-user licence fees that rise as you grow. The software belongs to you.
The Play Digital method for your software
Immersion in your current processes (on-site audit)
- Discovery workshop
- Defining user journeys
- Validating user journeys
Scoping of essential features
- Defining the MVP
- Prototyping
Iterative development with weekly feedback
- Development
- User testing
- Improvement
- Quality assurance
Migration of your historical data and deployment
The concrete results
- Complete elimination of risks linked to corrupted files.
- Full autonomy for new team members from the first week.
- Real-time visibility of your business profitability.
They trust us
“I recommend Play Digital because of their ability to understand the needs of the market in which clients operate and incorporate this dimension into their solutions. The support goes beyond purely technical thinking; it includes strategic considerations and elements of marketing and communication. Play Digital has allowed us to develop a custom solution in a complex market due to numerous regulations. The flexibility of the chosen solution allows us to constantly adapt to changing demands and market constraints.”
Frequently asked questions
01How much does developing a custom ERP or CRM cost compared with off-the-shelf software?
The initial cost of custom development is an investment, but it pays off very quickly: no more monthly per-user licence fees that grow with your business, and zero cost to adapt your processes. You pay once for a tool that belongs to you.
02Is it possible to recover all the data from our old Excel files?
Absolutely. We clean, structure and migrate all of your historical data (clients, invoices, projects) into the new database during deployment.
03How long does it take my teams to get up to speed with custom software?
Very little time. Because the tool is designed exactly around your current working habits (without the useless buttons of generic software), adoption by your staff is almost immediate.
04What happens if our business processes change in a year's time?
Your software belongs to you and is built in a modular way. We can add new features, screens or reports very quickly, without breaking what already exists.
05Do you offer rights management so that employees cannot see financial figures?
Yes. We define strict roles (Management, Sales, Project Manager, Field Worker). Each user only has access to the modules and information needed for their role.
Start with your operations
Build the tool your teams can genuinely share
Show us the files, tasks and exceptions that currently concentrate the most risk or wasted time.
Get in touch