newsAI and web development: where do we really stand?
Lessons learnt from integrating AI tools in our client projects.
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articleAstro vs Next.js in 2026: which framework to choose?
In-depth comparison of two leading frameworks for your web projects in 2026.
articleTailwind v4: the changes that matter
CSS-first config, @theme, generated utilities — here's what Tailwind v4 changes in our workflow.
articleWhy implementing a monolithic ERP in 2026 is a major strategic mistake for your SME
Real cost, rigidity and lock-in: what a monolithic ERP imposes on an SME, and what you can do instead.
articleShould you prioritise Google Ads or SEO?
Timeframe, cost and sustainability: how to choose between paid acquisition and organic search based on your situation.
articleWhy is the robots.txt file important for SEO?
What the robots.txt file allows or blocks for indexing robots, and the costly mistakes to avoid.
article7 essential web design trends for your site in 2026
Seven developments that are redefining what a visitor expects from a site in 2026, from performance to AI readability.
articleWhen should you choose custom business software?
Seven practical signals for comparing an off-the-shelf product with software designed around your business processes.
articleWhat are backlinks for?
Definition, types of inbound links and ways to obtain them in a natural search engine optimisation strategy.
articleCustom website or template: how should you choose?
Compare templates, configured content management systems and custom development through content, journeys, integrations and operating constraints.
articleOur mission is to make the day-to-day lives of small businesses more worry-free
An interview with Erik Bergström on the path, the mission and the values that have shaped Play Digital since 2017.
articleUX Importance in SEO
How user experience affects natural search rankings, from loading times to navigation journeys.
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