Bâti-Conseils — client portal and digital acquisition

The Bâti-Conseils website no longer supported the business and needed to let the team share reports with clients while gaining editorial autonomy.

Play Digital first built a bespoke client portal, then redesigned the website with WordPress while retaining that tool. The programme also covers organic search, content marketing and Google Ads campaigns.

The documented scope combines a client portal for reports, more flexible content management and an acquisition programme centred on Google. No performance figure is added without a validated source.