A simple and effective method to generate more leads
Ongoing support that ties paid campaigns to the enquiries you actually receive, with regular reviews and adjustments decided on figures.
The starting point
A method rather than a spotlight
Profitable acquisition is tuned over time: framing the offers, testing, measuring the enquiries received, then adjusting on the basis of figures.
Struggling to run profitable campaigns?
When online advertising campaigns, such as Google Ads, Facebook Ads or others, do not generate enough clicks, conversions or revenue, it may be time to review your strategy and launch a new campaign to acquire more qualified leads.
Short on leads?
If your company lacks inbound leads through your website or other online channels, this may be a sign that your current strategy is not attracting enough attention. A lead acquisition campaign can help revitalise the conversion funnel by attracting new prospects.
Do you need more revenue?
When your business fails to reach its growth targets in terms of revenue, sales or market share, it can be a clear sign that you need new sources of leads. A lead acquisition campaign can help drive growth by broadening your base of potential customers.
Lacking visibility?
Your customers go to the competition because they never saw you. Being present where your customers are looking for you is no longer optional today. We support you in ranking your services or products through a paid to earned/owned media approach.
A proven, effective method
Audit and strategy
Action plan and implementation
Results and optimizations
Testimonial from Bâti Conseils – Experts in building pollutants
”Our contact form was hardly used at all. Since we launched our campaigns with Play Digital, we've been receiving several requests a week from new prospects who have signed up. I can only recommend the reliability of Erik and his team, with whom we've been working since 2017.
Our SEM offering
3, 6 or 12-month subscription
Paid search: Google Ads, Linkedin Ads, Facebook Ads Search engine optimisation (SEO)
- Initial audit
- Audit debrief session
- Knowledge assessment
- Team organisation
- Implementation of measurement tools
- A/B testing
- UI/UX recommendations
- Conversion study and optimisation
- Periodic report
Frequently asked questions
01What do you suggest to help my business grow?
We offer solutions to boost your company’s growth, whether in terms of sales, revenue or market share, by expanding your potential customer base.
02How do I know if I'm having trouble running profitable advertising campaigns?
If your online advertising campaigns aren’t generating enough clicks, conversions or revenue, this may be a sign that you need to review your strategy. We can help you launch more effective campaigns.
03What can I do if I don't have enough leads for my business?
If you’re short of inbound leads, a lead acquisition campaign can revitalize your conversion funnel by attracting new prospects.
04How do I calculate my acquisition cost?
We use an effective, validated method that includes an in-depth audit of your business, an action plan based on defined priorities, and ongoing testing to optimize your conversion rate.
05What is included in the initial audit mentioned in your SEM offer?
The initial audit includes a detailed analysis of your business, resulting in a report on what’s working, what’s not, and where improvements can be made.
Let’s talk acquisition
Let’s set up an acquisition you can actually steer
Tell us your offers, your regions, your budget and what counts as a qualified enquiry.
Get in touch