{"id":4434,"date":"2026-08-13T17:43:01","date_gmt":"2026-08-13T15:43:01","guid":{"rendered":"https:\/\/playdigital.ch\/?page_id=4434"},"modified":"2026-08-13T17:43:01","modified_gmt":"2026-08-13T15:43:01","slug":"predictive-algorithms-decision-support-2","status":"publish","type":"page","link":"https:\/\/playdigital.ch\/en\/predictive-algorithms-decision-support-2\/","title":{"rendered":"Predictive Algorithms & Decision Support"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”8%” top_padding_phone=”20vh” bottom_padding_phone=”8vh” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Captez les prospects qualifi\u00e9s au moment pr\u00e9cis o\u00f9 ils cherchent vos services.<\/h1>\n

Maximisez le ROI de vos campagnes Google Ads. Alliance entre une gestion de campagne rigoureuse et des landing pages taill\u00e9es pour la conversion.<\/p>\n

<\/h3>\n

<\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_cta btn_style=”text-reveal-wave” heading_tag=”span” button_color=”default” button_color_hover=”#ffffff” text_color=”#ffffff” text_color_hover=”#000000″ button_border_color=”#ffffff” button_border_thickness=”2px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” constrain_group_3=”yes” constrain_group_4=”yes” display=”block” display_tablet=”inherit” display_phone=”inherit” icon_family=”none” link_text=”Appel de d\u00e9couverte” padding_top=”10″ padding_bottom=”10″ padding_left=”25″ padding_right=”25″ margin_top=”40px” url=”\/calendrier\/”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_cta btn_style=”curved-arrow-animation” heading_tag=”span” button_color=”default” text_color=”#ffffff” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Learn more” margin_top=”40px” url=”#start”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”2599″ background_image_position=”center center” background_image_stacking=”default” enable_bg_scale=”true” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”15px” column_link_target=”_self” column_position=”default” el_class=”pd-hero-media” enable_gradient=”true” color_overlay=”#1a2450″ color_overlay_2=”#0e1638″ gradient_direction=”top_to_bottom” overlay_strength=”1″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_hidden-xs”][image_with_animation image_url=”4356″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”15px” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” bottom_padding=”5%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”start” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”none”]\n

Budget Google Ads br\u00fbl\u00e9 sans demandes de devis au rendez-vous<\/h3>\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”fontawesome” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”20px” pointer_events=”all” icon_fontawesome=”fa fa-usd”][vc_column_text]\n

Vous payez tr\u00e8s cher des clics d’utilisateurs qui ne vous contactent jamais.<\/h3>\n[\/vc_column_text][vc_column_text]\n

Vos mots-cl\u00e9s sont trop larges et attirent des curieux plut\u00f4t que des acheteurs.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”fontawesome” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”20px” pointer_events=”all” icon_fontawesome=”fa fa-spinner”][vc_column_text]\n

Une page d’atterrissage lente et g\u00e9n\u00e9rique qui fait fuir le trafic.<\/h3>\n[\/vc_column_text][vc_column_text]\n

Envoyer du trafic payant vers la page d’accueil de votre site est le meilleur moyen de gaspiller votre budget.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”fontawesome” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”20px” pointer_events=”all” icon_fontawesome=”fa fa-signal”][vc_column_text]\n

Impossible de savoir quelle campagne g\u00e9n\u00e8re r\u00e9ellement des ventes.<\/h3>\n[\/vc_column_text][vc_column_text]\n

Sans tracking pr\u00e9cis, vous naviguez dans le noir et d\u00e9pensez au hasard.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”5%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”start” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”3407″ image_size=”medium” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text css_animation=”none” css=”.vc_custom_1786633633589{margin-top: 40px !important;}”]\n

L’approche “Growth Engineering” appliqu\u00e9e \u00e0 Google Ads<\/h2>\n[\/vc_column_text][vc_column_text el_class=”lightp”]\n

G\u00e9rer du Google Ads ne s’arr\u00eate pas \u00e0 choisir des mots-cl\u00e9s dans une interface. C’est un travail d’ing\u00e9nierie qui relie la psychologie de recherche de l’utilisateur \u00e0 la vitesse technique de la page d’atterrissage (Landing Page<\/b>).<\/p>\n[\/vc_column_text][vc_column_text css_animation=”none”]\n

Les 4 piliers d’une campagne Google Ads rentable<\/h3>\n[\/vc_column_text][vc_row_inner column_margin=”30px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”fontawesome” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”20px” pointer_events=”all” icon_fontawesome=”fa fa-bullseye”][vc_column_text]\n

Ciblage par intention d’achat (Exact & Phrase Match)<\/h4>\n[\/vc_column_text][vc_column_text]\n

Exclusion stricte des termes de recherche hors-sujet (“gratuit”, “d\u00e9finition”, “cours”) et focalisation uniquement sur les mots-cl\u00e9s transactionnels (ex: “d\u00e9veloppement application m\u00e9tier Lausanne price”<\/i>, “entreprise refactoring code Suisse”<\/i>).<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”fontawesome” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”20px” pointer_events=”all” icon_fontawesome=”fa fa-fighter-jet”][vc_column_text]\n

D\u00e9veloppement de Landing Pages ultra-rapides<\/h4>\n[\/vc_column_text][vc_column_text]Nous concevons des pages d’atterrissage d\u00e9di\u00e9es \u00e0 chaque campagne. Temps de chargement sous 0.8 seconde, argumentaire centr\u00e9 sur les b\u00e9n\u00e9fices, et formulaires de contact simplifi\u00e9s en 3 champs.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”fontawesome” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”20px” pointer_events=”all” icon_fontawesome=”fa fa-link”][vc_column_text]\n

R\u00e9daction d’annonces dynamiques & Extensions<\/h4>\n[\/vc_column_text][vc_column_text]Utilisation des extensions de prix, d’accroches et de lieu pour occuper un maximum d’espace visuel sur la premi\u00e8re page de Google.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”fontawesome” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”20px” pointer_events=”all” icon_fontawesome=”fa fa-gavel”][vc_column_text]\n

Strat\u00e9gies d’ench\u00e8res intelligentes (Smart Bidding)<\/h4>\n[\/vc_column_text][vc_column_text]Utilisation des algorithmes d’ench\u00e8res au tCPA (Co\u00fbt par Acquisition Cible) ou tROAS (Retour sur D\u00e9pense Publicitaire) une fois la phase de test valid\u00e9e.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#030a28″ bg_image=”1926″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”5%” bottom_padding=”5%” translate_y=”-50px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient=”linear-gradient(180deg, rgb(3,10,40) 0%, rgba(243,243,243,0) 49%, rgb(3,10,40) 100%)” advanced_gradient_angle=”180″ shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”advanced” shape_type=”” advanced_gradient_display_type=”linear”][vc_column top_padding_desktop=”3%” bottom_padding_desktop=”2%” left_padding_desktop=”7%” right_padding_desktop=”5%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”0.1″ background_hover_color_opacity=”1″ column_backdrop_filter=”blur” column_backdrop_filter_blur=”15″ column_shadow=”none” column_border_radius=”10px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_column_text css_animation=”none”]\n

Pourquoi l’ing\u00e9nierie fait la diff\u00e9rence<\/h2>\n[\/vc_column_text][vc_column_text]\n

Parce que nous savons optimiser le code de vos pages, nous obtenons un Score de Qualit\u00e9 (Quality Score) \u00e9lev\u00e9<\/b> aupr\u00e8s de Google. R\u00e9sultat : vous payez vos clics moins cher que vos concurrents pour la m\u00eame position.<\/p>\n[\/vc_column_text][carousel script=”flickity” flickity_formatting=”default” desktop_cols_flickity=”5″ desktop_small_cols_flickity=”3″ tablet_cols_flickity=”2″ phone_cols_flickity=”2″ flickity_controls=”default” color=”default” flickity_overflow=”hidden” flickity_wrap_around=”wrap” pagination_alignment_flickity=”default” flickity_spacing=”default” flickity_column_vertical_alignment=”middle” column_padding=”10px” flickity_element_spacing=”10px” flickity_image_scale_on_drag=”true” border_radius=”none”][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” id=”1786371551058-7″ title=”\u00c9l\u00e9ment” tab_id=”1786371551058-1″]

\"\" <\/div>
React<\/strong> <\/div>
<\/div><\/div>[\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” id=”1786371551072-7″ title=”\u00c9l\u00e9ment” tab_id=”1786371551073-9″]
\"\" <\/div>
Angular<\/strong> <\/div>
<\/div><\/div>[\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” id=”1786371551082-9″ title=”\u00c9l\u00e9ment” tab_id=”1786371551082-1″]
\"\" <\/div>
VueJS<\/strong> <\/div>
<\/div><\/div>[\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” title=”\u00c9l\u00e9ment” id=”1786371551089-5″ tab_id=”1786371551089-6″]
\"\" <\/div>
TypeScript<\/strong> <\/div>
<\/div><\/div>[\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” title=”\u00c9l\u00e9ment” id=”1786371551098-1″ tab_id=”1786371551098-7″]
\"\" <\/div>
NodeJS<\/strong> <\/div>
<\/div><\/div>[\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” title=”\u00c9l\u00e9ment” id=”1786371551102-2″ tab_id=”1786371551102-9″]
\"\" <\/div>
Laravel<\/strong> <\/div>
<\/div><\/div>[\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” title=”\u00c9l\u00e9ment” id=”1786371551112-0″ tab_id=”1786371551112-6″]
\"\" <\/div>
Symfony<\/strong> <\/div>
<\/div><\/div>[\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” title=”\u00c9l\u00e9ment” id=”1786371551122-4″ tab_id=”1786371551122-6″]
\"\" <\/div>
CakePHP<\/strong> <\/div>
<\/div><\/div>[\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” title=”\u00c9l\u00e9ment” id=”1786371551133-9″ tab_id=”1786371551133-5″]
\"\" <\/div>
MySQL<\/strong> <\/div>
<\/div><\/div>[\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” title=”\u00c9l\u00e9ment” id=”1786371551144-7″ tab_id=”1786371551144-5″]
\"\" <\/div>
Figma<\/strong> <\/div>
<\/div><\/div>[\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” title=”\u00c9l\u00e9ment” id=”1786371551152-8″ tab_id=”1786371551152-3″]
\"\" <\/div>
Adobe<\/strong> <\/div>
<\/div><\/div>[\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” title=”\u00c9l\u00e9ment” id=”1786371551159-9″ tab_id=”1786371551159-6″]
\"\" <\/div>
Sketch<\/strong> <\/div>
<\/div><\/div>[\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” title=”\u00c9l\u00e9ment” id=”1786371551167-5″ tab_id=”1786371551168-0″]
\"\" <\/div>
GitLab<\/strong> <\/div>
<\/div><\/div>[\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” title=”\u00c9l\u00e9ment” id=”1786371551175-7″ tab_id=”1786371551175-5″]
\"\" <\/div>
WordPress<\/strong> <\/div>
<\/div><\/div>[\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” title=”\u00c9l\u00e9ment” id=”1786371551184-4″ tab_id=”1786371551184-4″]
\"\" <\/div>
Python<\/strong> <\/div>
<\/div><\/div>[\/item][\/carousel][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#030728″ scene_position=”center” top_padding=”10″ bottom_padding=”0″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”1″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css_animation=”none”]\n

L’union de la technique et de l’acquisition de performance<\/h2>\n

<\/h4>\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”fontawesome” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”20px” pointer_events=”all”][nectar_icon icon_family=”fontawesome” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”20px” pointer_events=”all” icon_fontawesome=”fa fa-dot-circle-o”][vc_column_text]\n

Ciblage chirurgical des intentions d’achat<\/h3>\n[\/vc_column_text][vc_column_text]\n

Nous structurons vos campagnes pour n’appara\u00eetre que sur les recherches \u00e0 forte valeur commerciale.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”fontawesome” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”20px” pointer_events=”all” icon_fontawesome=”fa fa-fighter-jet”][vc_column_text]\n

Landing Pages ultra-rapides con\u00e7ues pour convertir<\/h3>\n

<\/h3>\n[\/vc_column_text][vc_column_text]\n

Nous d\u00e9veloppons des pages d’atterrissage \u00e9pur\u00e9es, charg\u00e9es en moins d’une seconde et optimis\u00e9es pour la prise de contact.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”fontawesome” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”20px” pointer_events=”all” icon_fontawesome=”fa fa-tachometer”][vc_column_text]\n

Suivi pr\u00e9cis du co\u00fbt par prospect (CPA)<\/h3>\n[\/vc_column_text][vc_column_text]\n

Nous mesurons pr\u00e9cis\u00e9ment ce que vous co\u00fbte chaque appel ou demande de devis pour optimiser vos gains.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”10%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Notre m\u00e9thodologie Google Ads”][\/split_line_heading][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#030728″ scene_position=”center” top_padding=”5%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”steps” row_name=”Sign Up Steps” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][\/vc_column][vc_column column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” sticky_content=”true” sticky_content_functionality=”js” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_col-xs-12″ column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”3409″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”listeapp” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_col-xs-12″ column_padding_type=”default” gradient_type=”default”][nectar_icon_list animate=”true” color=”default” direction=”vertical” icon_size=”small” icon_style=”border”][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1786371551345-8″ header=”\u00c9tude s\u00e9mantique approfondie et analyse de la concurrence” tab_id=”1786371551345-5″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1786371551351-7″ header=”Cr\u00e9ation ou optimisation technique de la Landing Page” tab_id=”1786371551351-1″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1786371551358-7″ header=”Lancement des campagnes et param\u00e9trage du tracking de conversion” tab_id=”1786371551358-5″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1786371551360-5″ header=”Optimisation hebdomadaire des ench\u00e8res et mots-cl\u00e9s” tab_id=”1786371551360-8″][\/nectar_icon_list_item][\/nectar_icon_list][nectar_responsive_text][\/nectar_responsive_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”none”]\n

R\u00e9sultats attendus<\/h2>\n[\/vc_column_text][nectar_horizontal_list_item columns=”3″ column_layout_using_3_columns=”even” col_1_text_align=”left” col_2_text_align=”left” col_3_text_align=”left” col_1_text_element=”h3″ col_2_text_element=”h3″ col_3_text_element=”h3″ font_family=”h3″ hover_effect=”default” hover_color=”accent-color” icon_family=”none” icon_size=”regular” col_1_content=”Baisse significative du co\u00fbt d’acquisition par prospect qualifi\u00e9.” col_2_content=”Augmentation du taux de conversion clic-vers-lead.” col_3_content=”Visibilit\u00e9 totale sur le chiffre d’affaires g\u00e9n\u00e9r\u00e9 par vos campagnes.”][nectar_cta btn_style=”text-reveal-wave” heading_tag=”span” button_color=”default” button_color_hover=”#ffffff” text_color=”#ffffff” text_color_hover=”#000000″ button_border_color=”#ffffff” button_border_thickness=”2px” link_type=”regular” alignment=”center” alignment_tablet=”default” alignment_phone=”default” constrain_group_3=”yes” constrain_group_4=”yes” display=”block” display_tablet=”inherit” display_phone=”inherit” icon_family=”none” link_text=”Share your brief with us” padding_top=”10″ padding_bottom=”10″ padding_left=”25″ padding_right=”25″ margin_top=”40px” url=”\/calendrier\/”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”0.1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”15px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Ils nous font confiance<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][nectar_single_testimonial testimonial_style=”small_modern” image=”2198″ color=”Default” quote=”I recommend Play Digital because of their ability to understand the needs of the market in which clients operate and incorporate this dimension into their solutions. The support goes beyond purely technical thinking; it includes strategic considerations and elements of marketing and communication. Play Digital has allowed us to develop a custom solution in a complex market due to numerous regulations. The flexibility of the chosen solution allows us to constantly adapt to changing demands and market constraints.” name=”Laurent Vianin” subtitle=”Directeur – Direct Care SA”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#030a28″ scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” left_padding_desktop=”10%” constrain_group_2=”yes” right_padding_desktop=”10%” left_padding_tablet=”20%” constrain_group_4=”yes” right_padding_tablet=”20%” left_padding_phone=”24px” constrain_group_6=”yes” right_padding_phone=”24px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” zindex=”10″ overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.8″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fast” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”default”][vc_column_text]\n

Questions<\/span> fr\u00e9quemment pos\u00e9es<\/h3>\n[\/vc_column_text][vc_column_text el_class=”lightp”]\n
\n
\n
\n
\n
\n
Il est important de prendre le temps de r\u00e9fl\u00e9chir \u00e0 ces questions avant de se lancer dans la cr\u00e9ation d’un portail client (Saas), afin de pouvoir orienter les choix de notre \u00e9quipe et obtenir un Saas qui r\u00e9ponde de mani\u00e8re ad\u00e9quate \u00e0 vos objectifs et \u00e0 vos besoins.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][nectar_cta btn_style=”text-reveal-wave” heading_tag=”span” button_color=”default” button_color_hover=”#ffffff” text_color=”#ffffff” text_color_hover=”#000000″ button_border_color=”#ffffff” button_border_thickness=”2px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” constrain_group_3=”yes” constrain_group_4=”yes” display=”block” display_tablet=”inherit” display_phone=”inherit” icon_family=”none” link_text=”Ask my questions to an expert” padding_top=”10″ padding_bottom=”10″ padding_left=”25″ padding_right=”25″ margin_top=”40px” url=”\/calendrier\/”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][toggles style=”minimal_shadow” accordion=”true” accordion_starting_functionality=”closed” border_radius=”none”][toggle color=”Default” heading_tag=”h6″ heading_tag_functionality=”default” title=”What are my company's specific needs for this business application?”][vc_column_text el_class=”lightp-small”]To meet your specific needs, we’ll carry out a detailed analysis of your company and business processes to understand exactly what you need for this application.[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”h6″ heading_tag_functionality=”default” title=”How can this application integrate with other existing systems in my company?”][vc_column_text el_class=”lightp-small”]We can integrate the application with other existing systems in your company, such as your CRM or ERP, for a seamless user experience and greater efficiency.[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”h6″ heading_tag_functionality=”default” title=”What is the estimated cost of creating and maintaining this application?”][vc_column_text el_class=”lightp-small”]The estimated cost of creating and maintaining the application will depend on the complexity of the features and the specific needs of your business. We can provide you with a quotation after our first discovery meeting and initial analysis of your business and processes.[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”h6″ heading_tag_functionality=”default” title=”How long will it take to set up this application?”][vc_column_text el_class=”lightp-small”]Le d\u00e9lai pour la mise en place de l’application d\u00e9pendra de plusieurs facteurs tels que la complexit\u00e9 des fonctionnalit\u00e9s requises, la disponibilit\u00e9 des ressources n\u00e9cessaires, le temps de d\u00e9veloppement et les \u00e9ventuels d\u00e9lais de test et de d\u00e9ploiement. Nous nous efforcerons de respecter vos d\u00e9lais tout en garantissant la qualit\u00e9 de l’application. Nous commencerons par une analyse d\u00e9taill\u00e9e de vos besoins pour \u00e9tablir un plan de projet et d\u00e9finir les d\u00e9lais de livraison. Nous vous tiendrons inform\u00e9s tout au long du processus de d\u00e9veloppement pour que vous puissiez suivre l’avancement du projet. Il est important de noter que les d\u00e9lais peuvent \u00eatre modifi\u00e9s en fonction des changements dans les besoins ou des impr\u00e9vus techniques. Cependant, nous travaillerons en \u00e9troite collaboration avec vous pour g\u00e9rer efficacement ces changements et maintenir les d\u00e9lais de livraison aussi pr\u00e8s que possible de ceux qui ont \u00e9t\u00e9 convenus.[\/vc_column_text][\/toggle][\/toggles][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”8%” top_padding_phone=”20vh” bottom_padding_phone=”8vh” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default”…<\/p>\n","protected":false},"author":3,"featured_media":4357,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-4434","page","type-page","status-publish","has-post-thumbnail"],"yoast_head":"\nPredictive Analytics & Decision Support | Play Digital<\/title>\n<meta name=\"description\" content=\"Turn your historical data into forecasts: demand prediction, churn detection and actionable decision dashboards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/playdigital.ch\/en\/predictive-algorithms-decision-support-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Predictive Analytics & Decision Support | Play Digital\" \/>\n<meta property=\"og:description\" content=\"Turn your historical data into forecasts: demand prediction, churn detection and actionable decision dashboards.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/playdigital.ch\/en\/predictive-algorithms-decision-support-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Play Digital\" \/>\n<meta property=\"og:image\" content=\"https:\/\/playdigital.ch\/wp-content\/uploads\/2026\/08\/pd-hero-algorithmes-predictifs.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1006\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/playdigital.ch\\\/en\\\/predictive-algorithms-decision-support-2\\\/\",\"url\":\"https:\\\/\\\/playdigital.ch\\\/en\\\/predictive-algorithms-decision-support-2\\\/\",\"name\":\"Predictive Analytics & Decision Support | Play Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/playdigital.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/playdigital.ch\\\/en\\\/predictive-algorithms-decision-support-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/playdigital.ch\\\/en\\\/predictive-algorithms-decision-support-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/playdigital.ch\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/pd-hero-algorithmes-predictifs.webp\",\"datePublished\":\"2026-08-13T15:43:01+00:00\",\"description\":\"Turn your historical data into forecasts: demand prediction, churn detection and actionable decision dashboards.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/playdigital.ch\\\/en\\\/predictive-algorithms-decision-support-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/playdigital.ch\\\/en\\\/predictive-algorithms-decision-support-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/playdigital.ch\\\/en\\\/predictive-algorithms-decision-support-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/playdigital.ch\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/pd-hero-algorithmes-predictifs.webp\",\"contentUrl\":\"https:\\\/\\\/playdigital.ch\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/pd-hero-algorithmes-predictifs.webp\",\"width\":1500,\"height\":1006},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/playdigital.ch\\\/en\\\/predictive-algorithms-decision-support-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/playdigital.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Predictive Algorithms & Decision Support\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/playdigital.ch\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/playdigital.ch\\\/en\\\/\",\"name\":\"Play Digital\",\"description\":\"Notre m\u00e9tier. Digitaliser le v\u00f4tre.\",\"publisher\":{\"@id\":\"https:\\\/\\\/playdigital.ch\\\/en\\\/#organization\"},\"alternateName\":\"Play Digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/playdigital.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/playdigital.ch\\\/en\\\/#organization\",\"name\":\"Play Digital\",\"alternateName\":\"playdigital\",\"url\":\"https:\\\/\\\/playdigital.ch\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/playdigital.ch\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/playdigital.ch\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/test-e1680794605212.png\",\"contentUrl\":\"https:\\\/\\\/playdigital.ch\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/test-e1680794605212.png\",\"width\":700,\"height\":710,\"caption\":\"Play Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/playdigital.ch\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Predictive Analytics & Decision Support | Play Digital","description":"Turn your historical data into forecasts: demand prediction, churn detection and actionable decision dashboards.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/playdigital.ch\/en\/predictive-algorithms-decision-support-2\/","og_locale":"en_US","og_type":"article","og_title":"Predictive Analytics & Decision Support | Play Digital","og_description":"Turn your historical data into forecasts: demand prediction, churn detection and actionable decision dashboards.","og_url":"https:\/\/playdigital.ch\/en\/predictive-algorithms-decision-support-2\/","og_site_name":"Play Digital","og_image":[{"width":1500,"height":1006,"url":"https:\/\/playdigital.ch\/wp-content\/uploads\/2026\/08\/pd-hero-algorithmes-predictifs.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/playdigital.ch\/en\/predictive-algorithms-decision-support-2\/","url":"https:\/\/playdigital.ch\/en\/predictive-algorithms-decision-support-2\/","name":"Predictive Analytics & Decision Support | Play Digital","isPartOf":{"@id":"https:\/\/playdigital.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/playdigital.ch\/en\/predictive-algorithms-decision-support-2\/#primaryimage"},"image":{"@id":"https:\/\/playdigital.ch\/en\/predictive-algorithms-decision-support-2\/#primaryimage"},"thumbnailUrl":"https:\/\/playdigital.ch\/wp-content\/uploads\/2026\/08\/pd-hero-algorithmes-predictifs.webp","datePublished":"2026-08-13T15:43:01+00:00","description":"Turn your historical data into forecasts: demand prediction, churn detection and actionable decision dashboards.","breadcrumb":{"@id":"https:\/\/playdigital.ch\/en\/predictive-algorithms-decision-support-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/playdigital.ch\/en\/predictive-algorithms-decision-support-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/playdigital.ch\/en\/predictive-algorithms-decision-support-2\/#primaryimage","url":"https:\/\/playdigital.ch\/wp-content\/uploads\/2026\/08\/pd-hero-algorithmes-predictifs.webp","contentUrl":"https:\/\/playdigital.ch\/wp-content\/uploads\/2026\/08\/pd-hero-algorithmes-predictifs.webp","width":1500,"height":1006},{"@type":"BreadcrumbList","@id":"https:\/\/playdigital.ch\/en\/predictive-algorithms-decision-support-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/playdigital.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Predictive Algorithms & Decision Support"}]},{"@type":"WebSite","@id":"https:\/\/playdigital.ch\/en\/#website","url":"https:\/\/playdigital.ch\/en\/","name":"Play Digital","description":"Notre m\u00e9tier. Digitaliser le v\u00f4tre.","publisher":{"@id":"https:\/\/playdigital.ch\/en\/#organization"},"alternateName":"Play Digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/playdigital.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/playdigital.ch\/en\/#organization","name":"Play Digital","alternateName":"playdigital","url":"https:\/\/playdigital.ch\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/playdigital.ch\/en\/#\/schema\/logo\/image\/","url":"https:\/\/playdigital.ch\/wp-content\/uploads\/2023\/03\/test-e1680794605212.png","contentUrl":"https:\/\/playdigital.ch\/wp-content\/uploads\/2023\/03\/test-e1680794605212.png","width":700,"height":710,"caption":"Play Digital"},"image":{"@id":"https:\/\/playdigital.ch\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/playdigital.ch\/en\/wp-json\/wp\/v2\/pages\/4434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/playdigital.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/playdigital.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/playdigital.ch\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/playdigital.ch\/en\/wp-json\/wp\/v2\/comments?post=4434"}],"version-history":[{"count":2,"href":"https:\/\/playdigital.ch\/en\/wp-json\/wp\/v2\/pages\/4434\/revisions"}],"predecessor-version":[{"id":4436,"href":"https:\/\/playdigital.ch\/en\/wp-json\/wp\/v2\/pages\/4434\/revisions\/4436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/playdigital.ch\/en\/wp-json\/wp\/v2\/media\/4357"}],"wp:attachment":[{"href":"https:\/\/playdigital.ch\/en\/wp-json\/wp\/v2\/media?parent=4434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}